We were pretty stoked about the new iPod nano that was announced at yesterdays Apple event, especially over the built-in video camera. So how come no camera love for the iPod touch? Doesn’t it make sense to include a camera in the higher end iPod as well? According to Steve Jobs, Apple wanted to market the iPod touch as “the cheapest way to the App Store.” They also wanted to market the iPod touch as a great hand held video gaming device. Mr. Jobs even said that many users didn’t want a camera with the iPod touch anyways, I kinda do. Check out the exert from an interview with Steve Jobs via Gizmodo.
Q. You put a camcorder on the iPod Nano. Why not on the iPod Touch? A. Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine. Because a lot of the games were free on the store. Customers started to tell us, “You don’t know what you’ve got here – it’s a great game machine, with the multitouch screen, the accelerometer, and so on.” We started to market it that way, and it just took off. And now what we really see is it’s the lowest-cost way to the App Store, and that’s the big draw. So what we were focused on is just reducing the price to $199. We don’t need to add new stuff – we need to get the price down where everyone can afford it.